Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide.
The partnership between Nielsen and Engage3 integrates data assets from both companies, creating an integrated competitor price monitoring and execution platform. The combination of Engage3’s Competitive Intelligence Platform and Nielsen’s rich retail measurement data gives retailers and brands the ability to identify, quantify, and prioritize specific competitor activity and how to best react.
Lyle Walker, VP of Strategic Enablement at Engage3, discusses the importance of having comprehensive competitive visibility in this video. Watch it here.
Connected Partner Program
The Engage3-Nielsen Connected Partner Program will help you:
- Leverage your Nielsen data with Engage3’s store-specific competitive pricing data to drive a new level of insights and actions
- Shift from doing data management and data alignment to making data driven decisions, and
- Grow your capabilities in an additive way by enriching your data with every interaction
Proactive Price Recommendations
Identify items that are overpriced and get recommendations for price changes to improve value perception. We can also identify items where you are underpriced and can increase margin without sacrificing value perception.
Monitoring of Competitive Data
Proactive alerts when your price is out of alignment to competition and suggestions for a price change along with volume and margin impact.
Product Linking and Comparison
Utilizing Lighthouse, our product linking platform, we can link your private label items to the appropriate private label items offered by competitors.